Blogs are playing an important role nowadays

Blog is becoming increasingly popular nowadays. Advertisers have started to see the real benefits in blogging. Hence, this group of advertisers basically will try to sustain a good relationship with blogger or pay them to advertise the company’s products. In my opinion, blog advertising is a very common tool and popular in this rivalry society. Blog advertising is definitely a rewarding business if the company is hitting the right goals to start it with. “Nothing can be more effective than a blog advertising that is being directed to what the blog content is trying to persuade its readers to do” (Leung 2010)

Source by: Adgoodness – Fedex < http://www.frederiksamuel.com/blog/ >

In term of context of blog advertising, if the blogs are effective enough to reach their target audience in an instantly profitable way, these companies will deem the particular blog is credible and reliable. Hence, these companies will decide to post these ads at this particular blog. In term of formats, blog advertising is generally shown through several media types such as the vlog and linklog. Both media commonly found on websites. There are many small companies create blog for their own businesses. One important element to any blog is vlog. Vlog enables the company connects better with their customers and new viewers, giving viewers a sense of knowing the company and its business better, demonstrating a company product more easily and lastly, promote the company with customer testimonials
( Khera Communications 2010). Hence, visual communication is playing an important role in online communication. Besides, Barry (2000, p.1) in her discussion said that it is important to actively use visual media as a mean to establish awareness.

a) Example of Vlog

Source by: Free Branding Video < http://www.adverblog.com/ >

b) Example of Linklog

Source by:
< http://ezinearticles.com/?The-Good-and-the-Bad-in-Blog-Advertising---Plus-Its-Ultimate-Challenge-to-You&id=3636266 >

Reference List

Adgoodness 2010, 'Fedex', viewed 15th April 2010, <http://www.adverblog.com/ >

Adverblog 2010, 'Interactive marketing and other great advertising ideas sine 2003', viewed 16th April 2010, < http://www.frederiksamuel.com/blog/ >

Barry, A,M, 2010, 'Science and Visual Communication', Boston College, Chestnut Hill, MA, USA, viewed 24th March 2010, <http://www.giantscreencinema.com/Portals/0/BarryPaperFinal.pdf>

Khera Communications 2010, 'Video Blogging Tips for Small Business' viewed 15th April 2010,< http://www.morebusiness.com/business-blogs >

Leung, E, 2010, 'The Good and the Bad Advertising - Plus its Ultimate Challenge to You', viewed 15th April 2010, < http://ezinearticles.com/?The-Good-and-the-Bad-in-Blog-Advertising---Plus-Its-Ultimate-Challenge-to-You&id=3636266 >